Your Business Card Layout

Your Business Card Layout

July 14, 2012 6:41 pm 648 comments

Among the oldest marketing or sales pieces a business has at it’s disposal is the good ol’ business card.  Love them or hate them they are an essential part of being able to communicate and keep in touch with your prospects and customers.  These little cards are one of the first things potential customers see and the how you present yourself on that piece of paper is essential to making a good impression.  Because of that, you want to include all of your vital contact information on it.  As far as look and graphics to include, you’ll want to first have a color scheme that ideally matches your company brand.  If your company colors are blue and white, don’t use red and green for your overall theme.  Many people also put too much emphasis on their logo.  You don’t have to make the image of your logo the most visible.  Often times that is wasted space that can be used for more information, or even a call to action perhaps.  If your business is highly relationship based, an image of your face, or a headshot is certainly in order although not necessary.
Keep the layout of images and text on your business cards as simple as possible and as close to matching your brand and website (if you have one) as possible and you can’t go wrong.

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